Documentation of the complete landing redesign process. Includes UX research, design deliverables, internal evaluations, obstacles faced and key learnings for future versions.
📋 General Information
- Date: February - March 2025
- Researcher: Ian Dahm
- Designers: Ian Dahm, Isabela Meza
- Current status: 🟢 Completed
- Stakeholders involved:
- Oscar Castillo - Co-founder & CEO
- Fernando Castillo - Co-founder & CTO
- Andrés Peña - CMO
- Joaquín Farfán - Web3 Engineer
- Simón Espínola - Co-Founder & CBO
- Cristobal Oyarzún: CWO
- Ian Dahm - Head UX/UI Designer
- Isabela Meza - Graphic Designer