March 2025 -BENCHMARKING

EXECUTIVE SUMMARY

Objective: Strengthen brand identity and aesthetics, adjust to current trends and design a landing page that is accessible and easy to understand.

Scope: Market, competitors, period analyzed] [Market, competitors, period analyzed Methodology: [Sources of information used] [Sources of information used

2. KEY COMPARISONS

Competitors Analyzed

Comparison Matrix

Criterio	Dobprotocol	Huly	Token Terminal	Phantom	Novawallet	Red InvArch	Moonbeam
UI design	🔴	🟢	🟢	🟢	🟡	🔴	🔴
Usability	🟡	🟢	🟢	🟢	🟢	🔴	🔴
Customer service	🟢	🟢	🟢	🔴	🟡	🟡	🟢
Innovation	🟢	🟢	🟢	🟢	🟡	🟡	🟢
Market share	🟡	🟢	🟢	🟢	🟢	🟢	🟢

Scale: 🔴 Low 🟡 Medium 🟢 High 🔴 Low 🟢 High 🟢 Low 🟢 High 🟢 Low 🟢 High

AFFINITY MATRIX

🎯 GROUP 1: Language and technical terms

Common characteristics:

Accessible language for Web2 and Web3 users
Enhance the user's freedom and give them control.
Integrate elements that generate credibility, such as partnership, statistical data, testimonials, etc.

🎯 GROUP 2: Significants

Common characteristics: